The School of Greatness 1074 How to Overcome Self-Doubt & Rejection to Build a Billion Dollar Brand w/Jamie Kern Lima
Feb 19, 2021
Jamie Kern Lima, founder of IT Cosmetics and a celebrated thought leader, shares her incredible journey from launching her brand in her living room to making a billion-dollar deal with L’Oréal. She discusses overcoming self-doubt and rejection, revealing how these challenges propelled her growth. Jamie emphasizes the importance of authenticity and resilience in building a brand while navigating personal connections. Her insightful anecdotes inspire listeners to embrace vulnerability and celebrate their successes, encouraging a mindset of perseverance and empowerment.
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Setback as Setup
- Jamie Kern Lima left her dream job as a news anchor due to a skin condition, rosacea, which she saw as a setup for her future.
- This led her to start IT Cosmetics after struggling to find makeup that worked for her.
Three Years of Rejection
- After starting IT Cosmetics, Jamie Kern Lima faced three years of rejection from every major beauty retailer.
- Despite this, she persevered, driven by her belief in her product and mission.
Rejection Fueled Mission
- A private equity firm rejected investing in IT Cosmetics because they didn't believe women would buy makeup from someone who looked like Jamie.
- This rejection fueled her mission to challenge conventional beauty standards.
