Ep. 25: Danny Gavin, How to run an award-winning Facebook advertising campaign.

I'm excited to welcome Danny Gavin to the podcast this week.

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Danny's the founder of the Optidge, the digital marketing agency based out of Texas.

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In this episode, we discuss Danny's expertise areas: SEO & paid social.

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We focus on one social media ad campaign in particular.

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Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available to buy D2C (a channel pivot from selling through major retailers like Nordstrom, Macy's and Bloomingdale's).

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Degs & Sal had one requirement: to have 2x ROAS on their Facebook and Instagram ad campaigns.

The Optidge took over the campaigns and these were the results:

• 400x increase in total revenue
• 130% increase in DIRECT ROAS to 2.66x
• 72% decrease in cost per purchase,
• 29% decrease in cost per add to cart
• 24% decrease in CPMs. Finally
• 278% increase in unique orders
• 2020 AMA Crystal Award for Best Plan B Marketing Campaign

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In the episode, we look at the method behind the success.

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You'll learn:

• How to build audiences that convert
• Why you need to design a funnel
• The importance of testing
• How much you need to spend on testing
• What you should test
• Examples of long and short-form copy used in the campaigns

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And all in 30 minutes. What's not to love?

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