It’s called The Great Plant-Based Con, and boy oh boy, is it a con. From NGOs, Big Pharma, Big Ag, celebrities, universities, researchers, government - it’s a complicated web of interconnected incentives. I ask listeners to go into this podcast with an open mind, and truly listen to the knowledge of author Jayne Buxton based on the incredible amount of research she did in putting this book together.

Get your copy of The Great Plant-Based Con NOW: https://thegreatplantbasedcon.com

Jayne was born in the UK and has lived in Canada, the US and the UK. She has an MBA from IMD Business School and a master’s degree in creative writing from Kingston University. She spent fifteen years working as a management consultant specialising in business strategy and data analysis at a major international consultancy before publishing her first work of nonfiction, Ending the Mother War, Starting the Workplace Revolution in 1998. 

After the publication of Ending the Mother War, she became a regular spokesperson and writer on work-life issues. She has now turned to writing full-time. Like Ending the Mother War, Jayne’s new book, The Great Plant Based Con, challenges the dominant narrative about an important issue and proposes a compelling alternative perspective.

 Join us as we explore:

• Why following the money is at the core of the plant-based revolution
• The incredible distortion of the public’s perception when it comes to environmental statistics and agriculture. 
• Why believing plant-based eating or veganism is “death free” is completely wrong and dishonest.
• The corruption and distortion done in the name of science to smear the consumption of protein
• The bioavailability and conversion ability of nutrients in plants is misunderstood, and why plant-based diets are usually grossly caloric rich. 
• The con told about the Blue Zones diet.
• Carnivore diets, the science and if we can consume too much protein.

Contact: 

Website - https://thegreatplantbasedcon.com

Mentions:

Podcast - Joel Salatin, https://youtu.be/EK26DbKkWLA?si=dN_pVmoUHXCtglad 

Podcast - Zach Bush, https://youtu.be/EK26DbKkWLA?si=dN_pVmoUHXCtglad 

Movie - The Cholesterol Code, https://cholesterolcode.com

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