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The Creative Penn Podcast For Writers
Click Testing Ideas And Selling Direct With Steve Pieper
Jun 10, 2024
01:03:49
Snipd AI
Steve Pieper, expert in ecommerce and click testing, discusses the benefits of selling direct for books. Topics include using click testing on Meta, AI applications in publishing, community benefits, and strategies for brand building and optimizing author success through click testing and direct sales.
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Quick takeaways
- Click testing refines book ideas and improves marketing strategies.
- AI tools enhance customer engagement and marketing success for authors.
Deep dives
Importance of Click Testing in Author Marketing
Click testing is essential for authors at any stage of their career to understand what resonates with their audience. Implementing click testing helps in refining book ideas, taglines, and imagery, leading to better engagement and improved marketing strategies. It is a foundational program that enables authors to learn what their readers like and what drives conversions.
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