The Healthtech Podcast
#355 The Tiktokifaction of Healthcare with Dr Karan Rajan [The Healthtech Podcast LIVE]
Jun 19, 2024
Dr. Karan Rajan, a renowned NHS Surgeon and social media creator, discusses the Tiktokifaction of Healthcare. Topics include leveraging social media for healthcare education, the impact of specialists on social media, and the importance of providing reliable health information to combat misinformation.
21:12
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Quick takeaways
- Consistency and resilience are vital for healthcare professionals in social media content creation.
- Social media platforms like TikTok empower clinicians to share expert advice, combat misinformation, and enhance patient education.
Deep dives
Dr. Karan's Emphasis on Consistency and Resilience in Content Creation
Dr. Karan emphasizes the importance of consistency and resilience in content creation for healthcare professionals entering the social media space. He discusses the significance of sticking to creating content even when faced with challenges or lack of initial traction. Dr. Karan believes that skill is more about being persistent and consistent rather than relying solely on natural talent. His personal experience of consistently producing content for eight years before gaining recognition highlights the critical role of perseverance in achieving success.
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