Brand Strategy Framework with Mark Pollard

Do you want to get expert tips for effective logo design? 🤓⁠

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In this episode, we'll be talking with Mark Pollard about an action-packed discussion of brand strategy framework.

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Topics: ⁠

✔️ Warning about frameworks

✔️ The Four Points Framework

✔️ Brand Problem

✔️ Brand Insights

✔️ Brand Advantage

✔️ Brand Strategy

Here's a little bit of an introduction to our guest in this episode.

Mark is a strategist, speaker, and writer born in Sydney and living in New York. And he has spoken at Cannes Lions International Festival of Creativity, and he’s focused on helping people, who think for a living, live, which means he trains strategist. So he has trained strategists all over the world, and he runs the community and podcast Sweathead.

He has also contributed to 10s of publications, including Vice, Quartz, Wharton’s Future of Advertising, and the Society of Digital Agencies (SoDA) report. And he runs his strategic firm Mighty Jungle, under which he has worked with clients like The Economist, Facebook, Twitter, The Wall Street Journal, Mozilla, Euro News, just to name a few. 

Mark recently published his book “Strategy Is Your Words: A Strategist’s Fight for Meaning”, and this is the book we are going to talk about today!

Check out his brand strategy course called, "Brand Strategy: Build a Business that Lasts"?

Here's the link: https://www.ebaqdesign.com/go/mark-pollard-course

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Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Armin Vit and we talk about Tips for Effective Logo Design—Stay tuned! 🔔⁠