
On Branding Podcast
Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design.
Latest episodes

Mar 10, 2025 • 14min
Brand Positioning & Strategy for B2B with Linda Fanaras
In this episode, we discuss the importance of branding in B2B space. Follow Lina on LinkedIn and visit her website.

Feb 20, 2025 • 16min
Your Guide to Brand Tracking with Jiri Boudal
In this episode, we discuss the importance of tracking your brand. Follow Jiri on LinkedIn and visit his website.

Feb 10, 2025 • 14min
How To Use AI for Content Creation with Jonas Angleflod
In this episode, we dive into the process content creation using AI. Follow Jonas on LinkedIn and visit his website.

Feb 4, 2025 • 19min
AI Marketing Made Simple with Russ Henneberry
On this pod, we walk about using AI for all things marketing. Follow Russ on LinkedIn, and visit his website.

Jan 28, 2025 • 14min
Better Experiences, Better Brands with Allen Adamson
On this pod, we dive into Allen's latest book, 'Seeing the How,' which emphasizes the importance of focusing on experience disruption rather than product disruption.

Jan 21, 2025 • 12min
Big Impact Branding for Small Projects with David Gaz
An interview with David Gaz
In this episode, we discuss how to do branding for small business and startups to achieve big impact.

Jan 13, 2025 • 17min
Building A Brand On Amazon with Yoni Kozminski
In this episode of the On Branding Podcast, I chat with Yoni Kozmiński.
Yoni an expert in the e-commerce and Amazon ecosystems. We dive deep into the importance of branding for selling on Amazon.
We also explore how to build effective remote teams to help scale your business efficiently.

Sep 5, 2024 • 15min
Rebrand, Brand Refresh or Redesign with Lauren Bayne
In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert.
They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding.
Lauren also shares her branding journey and current trends in the industry.
Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement.
Podcast Page: https://www.ebaqdesign.com/podcast/rebrand-refresh-redesign

Aug 26, 2024 • 10min
Live Events for Brand Growth with Brandie Weaver
In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events.
They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment.
Brandie shares insights on organizing impactful, intimate events and how startups can leverage their networks and resources for successful execution.
Tune in for actionable advice on event strategy and brand engagement.
Podcast Page: https://www.ebaqdesign.com/podcast/live-events

Aug 20, 2024 • 22min
Power of Culture in Marketing with Anastasia Kārkliņa Gabriel
In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'.
We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity.
Anastasia also provides actionable advice for marketers to expand their cultural literacy and create impactful, inclusive campaigns.
Podcast Page:
https://www.ebaqdesign.com/podcast/power-of-culture-in-marketing
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