How would you like to generate a whopping $250k in sales on a new product launch without running Facebook ads and without offering deep discounts? Sound impossible? It’s not. It’s the magic of Gated Launches.

So what’s a gated launch? It’s a product launch that’s only available to VIPs or top customers. While it may sound complex, it’s really not. It does take some work to build a VIP community. But, if you do it right, it’s actually pretty easy to maintain. In this episode Jordan West, founder and CMO of Little and Lively, a children’s apparel brand, breaks down how his gated launches have generated as much as $120k in sales in the first two hours after going live.

Here’s a look at what we discuss in this episode:

The psychology behind gated launches and why they are so powerful
How to build a healthy, vibrant VIP group that is low maintenance
How to foster the proper buying mentality in your VIP group
How to harness VIP feedback for new product development
The secret of using personalized 1-to-1 videos
Plus more

Episode 156 - The Magic of Gated Launches with Jordan West of Little and Lively