You are likely to come across buying organizations with conflicting priorities. It can be a real challenge to get people in different parts of a company to agree on a path on which to move forward. John Kaplan explains how you can set about getting various departments of a company on the same page. He discusses:

Keeping people focused on the “why.”
The role that Champions play in achieving a “Collective Yes.”
Building a “What We Heard” slide with your Champion to fight Seller Deficit Disorder.
What to do if you are without a Champion in an account.

Here are some additional resources:

Achieving a Collective Yes | Ascender Course
- https://bit.ly/3Z6fcgL
Building Champions for Life | Ascender Course
- https://bit.ly/40k9w4d
Is Your Champion Really a Coach? | Ascender Article
- https://bit.ly/40mjvWb
The Seller Deficit Disorder | Ascender Article
- https://bit.ly/42xLAvp
Three Ways to Improve Your Sales Messaging | Force Management Article
- https://bit.ly/3TB7mub

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Building Alignment in Your Prospect Organization