Breaking B2B - B2B Marketing & Demand Generation Podcast #457 The Ultimate Reddit Marketing Strategy (For B2B & SaaS)
Sep 24, 2025
In this lively discussion, Olena Bomko, a fractional product marketer and Reddit expert, shares her invaluable insights for B2B and SaaS marketing on Reddit. She delves into sustainable strategies for community building and controlling pricing narratives, highlighting Reddit's unique culture. Olena explains how to leverage Reddit's AI search for visibility, the importance of social listening, and creating a strong brand presence. She also outlines common pitfalls and etiquette to navigate this dynamic platform effectively.
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Track Keywords For Social Listening
- Do use Reddit for social listening: track your brand, category, competitors and use cases to join relevant conversations.
- Use tools like F5Bot to get notifications when your keywords are mentioned so you can respond quickly.
Use Niche Comments To Drive PLG Trials
- Do comment in niche subreddits and recommend your tool when relevant and disclosed; it works especially well for product-led growth.
- Be honest about your affiliation and follow subreddit rules to avoid backlash.
Reddit AI Search Boosts LLM Citations
- Reddit's new AI search and Reddit Answers are changing discoverability and LLM source outputs.
- Optimizing presence on Reddit can make your product get surfaced in AI chat citations and search results.