In todays podcast Lee chats to Gary Nightingale, founder of Gary Nightingale Creative, who make illustrations and animated instructional videos mostly for the business and leadership coaching and mentorship industry and increasingly therapy, crisis and counselling services.

Gary talks about his working history and how he ended up where he is helping others effectively visually express their message.

KEY TAKEAWAYS

Illustration and animation often provides a communication need that cannot be easily or concisely articulated. Clients frequently are unsure of the nature of the message they require. Gary gets to know the client and their audience to find what they need.
Gary has developed processes within his business to apply to individual clients to standardise and notate his skills based on repetition and refinement.
It is a good idea to analyse how the end users interact with your content. In doing this Gary found he discovered the viewers paused and discussed the training as it progressed.
When creating an expressive message carrying illustration, think about who you are talking to, what it is you want to say to them, why you want to say it and what you want them to do. Then just doodle your way to the required image.

BEST MOMENTS

‘I looked at their profile pictures. What do these people look like? How do they talk? What are their job titles? That gave me a big insight into his audience.’

‘I know a lot of people talk about separating personal and business. I just can’t. They’re so inextricably mixed.’

‘A domestic abuse charity weren’t getting many referrals from the police, and there were others that were getting more, and they felt that their services they offered were more wide ranging than others around them. I made them a video that they used as part of their presentation to the police and they said that the police loved it and had no idea of what their charity offered. Now they are pushing more referrals their way.’

GUEST RESOURCES

Www.Garynightingalecreative.com

VALUABLE RESOURCES

Business Problems Solved Podcast

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194
Lee@leehoughton.com
https://www.linkedin.com/in/lhoughton/

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