In this episode, Lauren & Matt explore traditional, hybrid, and self-publishing, and make a case for why self-publishing is the best path for today’s creators.

Whether you're looking to grow your brand, make money, share your story, or establish yourself as an expert, there’s a publishing path for you. Discover the benefits of self-publishing, including complete creative control, faster time to market, and the opportunity to build a loyal fanbase. Plus, we take a look at how self-publishing could be your ticket to maximizing profits and achieving your brand goals.

Dive Deeper

💡Download your free copy of our Publishing for Growth ebook
💡Find out what creators like you are doing to grow their content business in our Creator Insights report.
💡Check out Jane Friedman’s Key Book Publishing Paths
💡Read These Blog Posts

Sound Bites From This Episode

🎙️ [15:06] “These days one of our biggest goals as creators is to grow an audience, and more importantly, you know, to turn that audience into what we would consider fans, or super fans, right? People who are going to give you money for your content at some point or some stage in that journey.”

🎙️ [18:20] “If that's something that's important to you, if growing your brand and owning your content is important to you, self-publishing is absolutely the correct path for you because you want to own the rights to your own content.”

🎙️ [21:52] “When you take on the responsibility of owning your content and selling it directly to your fans in your community through using self-publishing and direct sales tactics, you're the one collecting [customer] data. You know exactly how many people have bought your book or books, you have their names, their email addresses, and any other piece of information that comes through on that transaction on your platform, and you can use that data to remarket...When it comes to building a community and a brand and building up a dedicated audience of loyal fans, it starts with owning that data, and you can't do that if you're traditionally published.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

My Spouse is Afraid of Sex