91 - Cyber Monday/Black Friday Promotion Planning

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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical nature of tracking and analyzing results to refine future strategies. 

The episode is packed with actionable insights and creative ideas for sports marketers looking to enhance their promotional efforts during the holiday season.

Takeaways

• Craft two deals for Black Friday and Cyber Monday.
• Offering two options reduces decision fatigue.
• Start teasing your deals early to build excitement.
• Utilize a multi-channel approach for promotion.
• Ensure a seamless and mobile-friendly checkout process.
• Track engagement metrics to assess effectiveness.
• Involve local influencers to enhance visibility.
• Consider collaborations with local businesses for deals.
• Engage players or mascots in promotional content.
• Prepare and promote early for better success.

Chapters

00:00 - Introduction to Black Friday and Cyber Monday Strategies
05:21 - Crafting Effective Deals for Engagement
11:24 - Pre-Promotion and Execution Tactics

Episode 43

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