The Side Hustle Show 696: This 15-Year Old is Running a $100,000 Business From His Bedroom
40 snips
Sep 11, 2025 Meet Harrison Nott, a 15-year-old entrepreneur who launched CoolTowel, projected to rake in £100,000 this summer. He turned his annoyance with overheating during sports into a thriving business. Harrison shares his viral video strategies that garnered a million views and highlights the importance of user-generated content for scaling e-commerce. He also discusses the significance of personal branding for young entrepreneurs and how he navigates challenges like inventory management while balancing school and sports.
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From Kitchen Prototype To First Order
- Harrison built the first CoolTowel prototype by sewing a microfiber towel around an ice pack with his grandma at home.
- He then sourced a manufacturer on Alibaba and bought 50 units to test the market.
Branding Turns Commodity Into Premium
- Harrison prioritized branding and packaging to create perceived value for a commodity product.
- He believes good branding reduces returns, supports higher pricing, and eases scaling.
Validate Organically, Scale With Paid Ads
- Use organic TikTok videos to validate demand when you lack ad budget and then scale with paid ads later.
- Treat organic as hit-or-miss and paid ads as the predictable lever for steady sales.