

20Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H
17 snips Dec 16, 2021
Bangaly Kaba, Head of Platform Growth at Popshop Live, previously led growth at Instagram and Instacart. He shares insights on defining the role of Head of Growth and the optimal timing for startups to hire one. Bangaly discusses structuring the hiring process, including key interview questions and red flags to watch for. He emphasizes the ideal onboarding process for growth hires and reveals the importance of collaboration between growth teams and engineering to achieve data-driven success, while balancing growth with user experience.
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Startup Failure to Growth
- Bangaly Kaba's startup, a competitor to Trunk Club and Stitch Fix, failed.
- This experience fueled his interest in growth and led him to Facebook's growth team.
Focus on Strengths
- High-growth companies focus intensely on one key aspect at a time.
- They understand it deeply and build an unfair advantage around it, like Instagram's account graph or Instacart's partnerships.
Finding Your North Star Metric
- Don't just choose a metric; identify the product's magic qualitatively first.
- Then, translate that qualitative understanding into a quantifiable North Star metric.