The Game with Alex Hormozi 19. Attraction Offer. Free Pick Your Price. | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the intriguing concept of the attraction offer and how a COVID-era car wash inspired a revolutionary business strategy for gyms. Learn how pick-your-price models can enhance customer commitment while generating goodwill in low-trust environments. Alex shares practical examples across various businesses, from lemonade stands to dental practices. He emphasizes the importance of presenting tiered pricing and using offers as a commitment test. Get insights on closing sales effectively and encouraging higher bids through strategic pricing.
AI Snips
Chapters
Transcript
Episode notes
Car Wash Sparked A Marketing Idea
- Alex Hormozi describes stumbling on a 'free' car wash during COVID that relied on donations and inspired a business idea.
- The experience highlighted goodwill, cash flow, and a high-margin service that translated into a gym marketing play.
Run A Free Offer With Pick-Your-Price Upsell
- Market a promotional offer as free, then present a 'pick your price' upsell at checkout with framed benefits for paying more.
- Offer tiered bonuses to nudge customers off zero while still delivering a free basic level to anyone who insists.
Use Three Tiers And The Silent Close
- Create three payment levels (small, medium, large) and attach escalating bonuses to encourage nonzero payments.
- Explain the pick-your-price system upfront, outline what each level gets, then ask for payment and stay silent.