Pin Talk - Pinterest Tips and Updates for Creators

S1E14 30 Possible Reasons Why Your Pinterest Traffic Just Dropped

24 snips
Mar 27, 2025
Discover the top reasons why your Pinterest traffic might be dwindling, from seasonal trends to algorithm shifts. The hosts provide actionable tips to help navigate these challenges, emphasizing the importance of understanding metrics. They dive into the impact of search volume and user engagement strategies, revealing the complexities of Pinterest's evolving landscape. Plus, gain insights on overcoming competition and the significance of adapting your content strategies. Don’t miss the crucial insight shared on navigating changes effectively!
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ADVICE

Context for Traffic Drops

  • Consider total pins, account age, daily pinning frequency, and average impressions when assessing traffic drops.
  • Context is crucial for understanding the significance of a drop, especially for newer, smaller accounts.
INSIGHT

Traffic Fluctuation Normality

  • Traffic fluctuations are normal, especially if the high traffic period was short-lived or concentrated on a few pins.
  • Evaluate the duration and source of high traffic before diagnosing a problem.
ANECDOTE

Carly's Super Bowl Pin Drop

  • Carly experienced a traffic drop on her evergreen site due to Super Bowl pins becoming irrelevant.
  • This highlights the impact of seasonality, even on evergreen content.
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