The Russell Brunson Show

Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31

Apr 30, 2025
Jessica Cunningham, founder of Belief Coding®, discusses revolutionary techniques to reprogram the subconscious mind. She delves into the connection between trauma and success, revealing why high-achievers often self-sabotage. Cunningham explains how unresolved beliefs manifest as physical ailments and shares practical belief coding methods to identify and overcome subconscious resistance. Her insights challenge listeners to reflect on their mental barriers and how they might be affecting their lives and goals.
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ANECDOTE

Jessica's Traumatic Awakening Story

  • Jessica Cunningham experienced childhood abuse memories resurfacing under stress and major life traumas within a year.
  • These events propelled her into subconscious healing and founding Belief Coding® to help others heal.
INSIGHT

Subconscious Resistance to Success

  • The subconscious often sabotages success because it perceives new identity and success as painful.
  • Belief coding reframes negative subconscious beliefs so goals feel safe and achievable.
ADVICE

Use Alignment Method for Goals

  • Write your goal, list necessary actions, then identify benefits of not taking those actions.
  • Change the subconscious beliefs tied to those benefits to remove resistance and safely pursue your goal.
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