Trapital

Winners and Losers of 2024: Part 1

Dec 24, 2024
In this discussion, Zack O’Malley Greenburg, a music industry contributor, shares rich insights on 2024's winners and losers across streaming and artists. He delves into Kendrick Lamar's ascendancy against Drake's streaming performance. The conversation highlights J. Cole's tour success and Taylor Swift's financial achievements driven by social media. They also critique Universal Music Group's dual role in nurturing talent amidst streaming dominance and the contrasting strategies of major versus independent labels. Listen for an engaging analysis!
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