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Trapital
Winners and Losers of 2024: Part 1
Dec 24, 2024
In this discussion, Zack O’Malley Greenburg, a music industry contributor, shares rich insights on 2024's winners and losers across streaming and artists. He delves into Kendrick Lamar's ascendancy against Drake's streaming performance. The conversation highlights J. Cole's tour success and Taylor Swift's financial achievements driven by social media. They also critique Universal Music Group's dual role in nurturing talent amidst streaming dominance and the contrasting strategies of major versus independent labels. Listen for an engaging analysis!
36:00
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Quick takeaways
- Kendrick Lamar dominated the streaming landscape in 2024 with his mainstream success and standout performances, exemplifying artist growth strategies.
- Taylor Swift's groundbreaking direct negotiations with TikTok and record-breaking concert revenues showcase her influence and reshaped artist-label dynamics.
Deep dives
2024 Highlights in the Music Industry
The year 2024 witnessed significant developments in the music industry, characterized by notable mergers and acquisitions along with high-profile artist activity. Major companies engaged in both successful and challenging deals, reflecting the dynamics of the post-pandemic landscape. Artists released impactful albums, topped streaming charts, and dominated the live music scene, showcasing their star power. This year proved crucial for record labels and streaming platforms as they navigated complex negotiations and collaborations, each employing varying degrees of success in their strategies.
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