“We live in a world of massaging perceptions. It's okay to make a mistake, but the second time you have to learn from these things.”

James Michael Lafferty is a returning guest to the podcast — rejoining us for an open and honest conversation about making mistakes, and owning up to them. Jim is the CEO of Fine Hygienic Holding - a leading CPG company across the Middle East, Africa, Europe, Asia, and USA - as well as an accomplished writer, coach, and athlete. Jim is an internationally-tenured leader whose career spans 3 decades and 5 continents. Jim served as CEO of British American Tobacco in the Philippines and Coca-Cola in Nigeria. He led a distinguished 24-year career at P&G, leading the company in both the Philippines and Poland, rising through the ranks in senior roles across Western Europe, Northern Africa, and the Middle East. Beyond being a dedicated husband and father of 5, Jim is also an accomplished coach and athlete - serving as a Coach of the Philippines Olympic Athletics team at the 2016 Rio Games, having run 30+ marathons, and was the 2017 Philippines National Champion in Powerlifting. Jim’s consulted with numerous Fortune 500 companies, and his many talks and lessons have inspired brand managers around the world. He currently lives in the United Arab Emirates. In a world of projections, you’ll appreciate Jim’s vulnerabile, candid conversation.