Social Media Marketing Talk Show
YouTube Updates: Shorts, YPP, Comments Management, and More
Feb 18, 2023
YouTube expert Jerry Potter and social media marketing professional Diana Gladney discuss the latest YouTube updates, including the integration of YouTube Shorts and the YouTube Partner Program. They also explore the new income model for shorts, updates to YouTube Studio analytics, and unique features like the timestamp feature for video creators. They also share event reminders for social media marketing events and podcast recommendations.
20:43
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Quick takeaways
- YouTube Shorts offer marketers the opportunity to reach a larger audience with both long-form and short-form content, potentially earning additional income through the YouTube partner program.
- YouTube's updates on live streaming and comment management provide valuable tools for audience interaction and effective communication with viewers, improving engagement and saving time for creators.
Deep dives
The Rise of YouTube Shorts in Marketing
YouTube Shorts have gained significant popularity, with up to 50 billion daily views and 1.5 billion logged-in users watching shorts every month. This presents an opportunity for marketers as they can navigate between long-form and short-form content, reaching a larger audience. The integration of shorts into the YouTube partner program allows creators to earn additional income through ad revenue. This feature is available to channels of all sizes, further incentivizing the creation of shorts.
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