Strategy and Leadership Podcast

Tips for Transitioning into a New Leadership Role w/Richard Black, Superfly President Ep#141

Jan 10, 2022
Guest
Richard Black
Richard Black, President at Superfly, shares insights on transitioning into a new leadership role, focusing on the future, developing connections with customers, and the role of experiential marketing in building human connections and brand differentiation.
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ADVICE

Lead With Core Values

  • Show humility, agility, vulnerability, and empathy to lead effectively during uncertain times.
  • Use these values as your leadership principles to stay grounded and connect authentically with your team.
ANECDOTE

Building Leadership Ground-Up

  • Richard Black began his leadership at Superfly by holding one-on-ones with every employee over Zoom to learn about them personally.
  • He prioritized human connection over immediate vision casting because he needed the team more than they needed him initially.
INSIGHT

Power of Experiential Marketing

  • Experiential marketing works because it creates emotional, human-to-human connections that strengthen brands.
  • Play and creativity lower guards and foster openness, deeply differentiating an agency's impact.
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