Startups in Stilettos How Lindsey Breitwieser Uses Strategic Marketing to Drive Revenue Growth for Startups
“We don't have to do a million things, we just have to do the right things. We often feel like ‘I don't have a big budget to spend on ads and that's why I'm not successful.’ We're chasing all of these different marketing tactics… In truth, we don't actually need to be doing that much.”
Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success. Tune in and hear Lindsey’s advice on when it’s time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact.
What we talk about:
- The benefits of having a CMO in your business (03:30)
- Lindsey’s “a-ha!” moment realizing the need for a service like hers (07:12)
- Finding marketing clarity (11:51)
- Focused marketing strategy (13:06)
- When it comes to marketing, you win or learn—you never lose (18:16)
- Exactly how The CMO Lab functions (20:29)
Connect with Lindsey:
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