Behind the Brand with Bryan Elliott
Everything You (probably) Don't Know about the Business of Paid Media Advertising | Austin Elliott | Podcast series / Marketing
Have you ever managed your own media campaign? You know, spent money on some kind of advertising for your business to get new customers or sell a product or service?
The barriers to entry are lower than ever. Meta Company, via Facebook and Instagram, make it a low lift to spend money these days on the platform. But while paid media buying is simple, it is not always easy to see results. What's your ROAS? CAC? There's so many acronyms to scrutinize!
To buy media at a high level, spending thousands — even millions of dollars -- a month for clients requires a rare skill set of strategy, analytics, marketing savvy and intuition.
This is a must-listen episode for anyone who’s spending any kind of money to promote their products or services. Austin Elliott is one of the best in game today and will take you to school in everything you probably don’t know about media and ads.
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