Live from Pax8 Beyond with Hayley McSpirit on the Future of Channel, AI, and the SMB Opportunity

In this high-energy live episode from Pax8 Beyond, we sit down with Hayley McSpirit, Global Head of Vendor Strategy and Operations at Pax8, to unpack the dual engine that’s powering the next era of channel growth: radical automation and deep community.

Hayley shares how Pax8 is balancing world-class automation with human connection to help vendors and partners scale, adapt, and thrive in a fast-evolving AI landscape. We dig into the agentic revolution, the shift from enterprise-led to SMB-first innovation, and what it really takes for vendors to create frictionless, impactful go-to-market strategies for MSPs.

In this episode, we explore:
- Why SMBs are best positioned to lead the AI revolution and how vendors should respond
- The new rules of vendor enablement in an era of AI, agents, and agile MSPs
- How Pax8 is helping partners minimize friction, scale efficiently, and still build real human trust

From co-building agents to reimagining product-market fit, this conversation is a must-listen for anyone shaping the future of channel partnerships.

Connect with Hayley: https://www.linkedin.com/in/hayley-mcspirit/

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext

#channelmarketing #channelpartners

Hayley McSpirit - Pax8 on Powering SMB Transformation