Product Growth Podcast

Product Strategy Masterclass from Global Authority on Strategy

61 snips
May 19, 2025
Roger Martin, a global authority on strategy and former dean at the Rotman School of Management, shares insights on crafting effective business strategies. He reveals that most company strategies are mere budgeting exercises without real impact. Martin highlights the importance of a five-question framework for product strategy and critiques business schools for not teaching practical applications. He delves into the strategic innovations of companies like Southwest Airlines and emphasizes aligning customer needs with competitive strategies for actual market success.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Most Strategy Is Just Planning

  • Most corporate "strategies" are just lists of initiatives that don't fit together to compel customers.
  • True strategy integrates choices to make customers prefer you over competitors and pull out their money.
ADVICE

Five Questions Define Strategy

  • Answer five key questions for a complete strategy: winning aspiration, where to play, how to win, must-have capabilities, enabling management systems.
  • Ensure these answers fit and reinforce each other to compel customers to buy from you.
INSIGHT

Business Schools Miss Practical Strategy

  • Business schools teach strategy using many tools, but these often don't translate into real-world practice.
  • Effective strategy requires creating cohesive choices, not just analytical frameworks.
Get the Snipd Podcast app to discover more snips from this episode
Get the app