166 What You Tolerate is Costing More Than You Think

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Welcome to the Treat Your Business Podcast, the show for clinic owners who want real, honest advice and tried and tested ways of doing things.

Episode Summary 🎧

If you’re listening as this episode drops in January, you’ll know exactly what we’re talking about. The noise ramps up fast: “Nobody has any money in January”, “It’s Blue Monday”, “The world is a mess”, and it’s easy to slip into fear based decisions.

In this episode, I’m joined by Philippa Aldridge to unpack the money stories that show up for clinic owners at the start of the year, how they get reinforced over Christmas, and how to reset your money mindset so January doesn’t set the tone for the whole year.

Key Takeaways ✨

• Many clinic owners fall into the story that no one has any money in January, and it can quickly become a belief if you keep collecting evidence for it.
• Fear based decisions shrink your actions: you market less, avoid conversations, and assume people will not buy.
• If you stop showing up, your numbers reflect it, and that becomes the proof your brain was looking for.
• Christmas can trigger old money beliefs, especially when you spend time with people whose mindset is not aligned with where you are now.
• January is a powerful time to pause, reset, and reflect, rather than rushing into big decisions.
• Start with curiosity: write down the money stories you are telling yourself, then ask, “Is that definitely true?”
• Use the phrase “A part of me believes…” to create space and stop the story running the show.
• Take a 92 second pause before decisions to let stress settle so you can respond, not react.
• Look for evidence of money around you to support a new belief, because what you filter for is what you will find.
• If gratitude and meditation feel too woo, keep it practical: write things down, ground yourself, and do something different from your usual January pattern.

Episode Sponsor:

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

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