Breaking B2B - SaaS Marketing and B2B Marketing Podcast #401 B2B Marketing: How To Build A Brand in 2024!
โบ Brand building in b2b: fluff or worth the time and investment?
Sam talks to Celine Fosse, CMO & Co-Founder @ Niimblr. They cover:
๐ The importance of brand?
๐ How does brand build stack up against other channels pushing for b2b budget e.g. events, paid ads, influencer marketing, SEO, partnerships etc.
๐ How your b2b company can stand out and be remembered
๐ How to keep leadership on-side?
๐ How it really contributed to revenue & growth
๐ How to get started building a long-term brand
๐ Celine Fosse
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