Jacob sits down with Kristina Saffran, the Co-Founder and CEO of Equip. Equip delivers at-home, virtual eating disorder treatment for both adolescents and adults. They discuss Kristina’s journey to founding Equip, getting payors on board, evidence-based treatments for eating disorders, and more.
[0:00] Intro
[1:06] Kristina's Personal Journey
[3:27] Founding Project Heal
[4:07] Challenges in Eating Disorder Treatments
[5:15] The Role of Evidence-Based Treatments
[6:40] Transition to Venture-Backed Startup
[13:33] Virtual Care Model for Eating Disorders
[17:23] Adapting Treatment for Different Populations
[22:42] Working with Insurance Companies
[24:37] Equip's Year-Long Care Program
[25:15] Challenges in Operationalizing Innovative Payment Models
[28:21] Patient Archetypes and Outreach Strategies
[32:41] Provider Education and Partnerships
[34:16] Growth and Future Plans for Equip
[39:07] The Role of Peer Support in Treatment
[43:05] Quickfire
Out-Of-Pocket: https://www.outofpocket.health/
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