In this episode, Steve Fretzin and Janet Falk discuss:

The power of LinkedIn and how to utilize it to your greatest advantage.
Tuning in to WIIFM.
How not to get burned by a marketing or public relations expert.
The many reasons (beyond attracting new clients) to be in the news and other media.

Key Takeaways:

Change your LinkedIn headline to be descriptive of your practice utilizing keywords so people can find you in a search.
Speak to the issue others face, not about yourself.
PR and marketing are not an expense, they are an investment.
When a reporter hears from a new source, they will either latch on immediately or file it for later if you reach out with intention and purpose.

"People who are attorneys are used to speaking about themselves. In this kind of environment, you're not speaking about yourself, you should be speaking to the issue that the other person faces." — Janet Falk