Chief Audience Officer 215 | Where Your Podcast Fits In Your Funnel
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Apr 1, 2025 Discover the often-overlooked role of podcasts in marketing funnels. Learn why download numbers don't equal success and how to engage your audience effectively. Uncover three common pitfalls podcasters face and how to avoid them. Explore a compelling case study that highlights the importance of a cohesive content strategy across multiple platforms. This discussion will help you focus on what truly drives sales, ensuring your podcast becomes a key player in your business growth.
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Lead Temperature Fluctuation
- Podcast listeners' engagement isn't fixed; it fluctuates based on their interaction with you.
- Nurture leads continuously, adapting your approach to their changing 'temperature'.
Client Misconception
- Kevin's client focused on low podcast downloads despite increased clients.
- Kevin highlighted the client's overall audience growth, emphasizing client acquisition over downloads.
Podcasts as Lead Nurturers
- Audio podcasts primarily nurture leads, not generate them initially.
- Focus on lead generation elsewhere (social media, YouTube) then direct leads to your podcast for deeper engagement.