Open Residency Caleb Ralston - Personal Branding Masterclass: From Beginner to Expert in 120 Minutes
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Jul 10, 2025 
Caleb Ralston, Founder and Brand Strategist at Ralston, shares his expertise in building impactful brands and generating engaging content. He introduces the Brand Journey Framework, a four-question system for effective branding. Caleb emphasizes the significance of personal storytelling, authenticity, and the 80/20 content rule for balancing expertise with personality. He discusses platform-specific strategies and the importance of assembling a solid content team, offering key insights that help creators stand out in a crowded market.
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Brand Journey Framework for Clarity
- Use the Brand Journey Framework to gain clarity and focus in brand building.\n- Answer four questions: Why, what to be known for, what to do, and what to learn today.
Personal Brand: To Amplify or Not
- Everyone has a personal brand whether they want it or not.\n- Not everyone needs to amplify their personal brand publicly via content; it can sometimes harm more than help.
Leverage Intentional Associations
- Be intentional with the associations you create for your brand.\n- Pair yourself with relevant people and concepts consistently to shape audience perception.