Setting Expectations for New Hires

In this episode, I sit down with Caleb Ralston, Founder and Brand Strategist at Ralston, to break down what it actually takes to build a brand that sticks—and content that converts. We unpack real frameworks, hard-won lessons, and key insights from working with names like Gary Vaynerchuk and Alex Hormozi.

We cover:

- The Brand Journey Framework — a four-question system to shape your strategy

- Association: how proximity builds powerful brand perception

- The 80/20 Rule for content: balancing expertise with personality

- Platform-specific tactics: what deserves your attention—and what doesn’t

- How to build a content team that solves bottlenecks

- Learnings from top-tier operators in branding and media

Enjoy the conversation!