App Marketing by App Masters

How to 3X Your App Store Ratings

8 snips
Sep 9, 2025
Unlock the secrets to skyrocketing your app's ratings! Discover why the timing of your review requests can make or break your average score. Explore the psychology behind 'win moments' that lead to those coveted 5-star reviews. Learn how a single A/B test can triple your monthly review count. Get proven strategies suited for both new and established apps, plus clever hacks like lifetime free promos. More reviews mean better visibility and trust—essential for any app developer looking to boost retention and grow revenue.
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ADVICE

Ask After Paywall Or Trial Activation

  • Ask for reviews after the paywall or trial activation, not on first open or every screen.
  • Users who just activated a trial have signaled intent and give more positive ratings.
ANECDOTE

First-Open Prompts Backfired

  • Steve tried prompting on first open and repeatedly nagging users, which produced one-star reviews from users who hadn't used the app.
  • He calls that immediate prompting the wrong way and recommends avoiding it.
ANECDOTE

Case Study: 4.3 To 4.5 And 5X Reviews

  • One client jumped from ~50 monthly ratings at 4.3 to ~400 ratings and a 4.5 average after asking post-trial.
  • Ratings-per-download rose from ~1% to ~4.5%, a 3.3X improvement.
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