d.MBA 16- Raffaela Rein @CareerFoundry - How to convince your boss to invest in design?
Raffaela Rein is a cofounder of the Berlin-based educational startup CareerFoundry, which offers online courses on UX, UI, and web development. Career Foundry is one of the biggest players in this field with more than 10.000 students each year.
Raffaela is also recognized as top 50 women in tech by Forbes (congrats!!) and a great guest for this podcast as she is a business leader with a big focus on design.
We spoke about:
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her organizational design experiments, changing the culture of CareerFoundry,
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why and how every employee (even non-designers) have UX as KPI in their performance review,
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and what you can say to your boss to convince her to invest more in design.
Show notes:
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2:20 How CareerFoundry started.
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6:30 What is special about CareerFoundry’s curriculum?
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10:25 How to convince your boss to invest in design?
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15:40 How a UX designer helped CareerFoundry to go from 10 to 100 customers per month
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21:50 New skills and disciplines that will be relevant for designers who want to advance their careers
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27:00 How CareerFoundry experimented with a flat hierarchy
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33:30 How CareerFoundry improve culture by 500% in 7 months
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37:10 UX key performance indicator (KPI) that CareerFoundry uses for all employees
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