The GaryVee Audio Experience People Over Profits | Coffee & Commerce Episode #18
Oct 7, 2020
In this engaging discussion, Jason H. Karp, CEO of HumanCo and former hedge fund manager, shares his transformative journey toward building a mission-driven company focused on healthy consumer products. He emphasizes the joy of loving the process in entrepreneurship and its impact on success. Topics include the importance of balance in life and business, the challenges of creating tasty yet healthy food, and the significance of authenticity in branding. Karp also touches on sustainable seafood and the evolving concepts of brand loyalty in today's e-commerce landscape.
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Personal Health Journey
- Jason H. Karp developed autoimmune diseases at 23 due to overwork.
- This experience led him to focus on health and wellness.
Finding Purpose
- Pay attention to activities that bring you joy and excitement.
- Notice what you gravitate towards in your free time to find purpose.
E-commerce Competition
- Understand the current e-commerce game and how it has changed.
- Know your unique selling proposition and why customers should choose you over competitors.