Be a Better Leader, the Human Paradox, and the Folly of a Plan — with Simon Sinek

In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.

In 'The Infinite Game', Simon Sinek distinguishes between finite and infinite games. Finite games have known players, fixed rules, and a clear endpoint, whereas infinite games, like business and life, have no defined endpoint and are played to continue the game rather than to win. Sinek argues that leaders who adopt an infinite mindset, focusing on a 'Just Cause', building 'Trusting Teams', having 'Worthy Rivals', practicing 'Existential Flexibility', and showing the 'Courage to Lead', will build stronger, more innovative, and resilient organizations. The book uses real-world examples to illustrate the benefits of an infinite mindset and the pitfalls of a finite mindset in business and leadership.

This book is a hands-on, step-by-step guide that builds on the concepts introduced in Simon Sinek's 'Start With Why'. It provides detailed exercises, illustrations, and action steps to help readers find their 'WHY', which is the core reason behind their actions and decisions. The book aims to inspire readers to wake up with purpose, feel safe at work, and return home fulfilled. It addresses various concerns such as how to apply the 'WHY' concept to careers, teams, companies, or nonprofits, and offers strategies for individuals and teams to discover their most powerful reasons for getting up in the morning and starting the workday.