1069: Monetizing Your Skills and Life Post-Layoff with Stacia Crawford, Journalist and Entrepreneur

On today's show with guest Stacia Crawford, we're discussing life after a layoff, monetizing your skills, as well as the behind-the-scenes of producing for one of the country's top television stations.

Stacia is an award-winning journalist with more than 3 decades of experience in the broadcasting industry, including 25 years as a TV producer in Chicago. Her vast experience as a television news producer has positioned her to be a skilled communications specialist, media trainer, and PR strategist. As a news producer, she understands what editors, producers and bookers want, and she knows what it takes to deliver.

Stacia provides customized training to help clients better understand the media and deliver clear, concise key messages and provide useful content. Stacia is also an expert at developing story angles, story pitches, and marketing those pitches to get them on the air and in print. Her network of long-standing relationships with the media and the business community offer a clear advantage for her clients. She is the creator of such programs as “Be Seen, Get Booked,” “Brand and Deliver,” and “ Lights, Camera, Access” in which she helps entrepreneurs, authors, and industry professionals harness the power of the media to increase their visibility, get more leads, and make more money.

Stacia also hosts the popular More Than a Soundbite Podcast in which she interviews top media professionals all over the country and delivers powerful strategies to help listeners get booked on TV, on radio, in publications and on podcasts.

Stacia is also a teacher at heart and serves as an adjunct professor at Columbia College in Chicago where she teaches writing and reporting for TV news. This Baltimore native earned her Bachelor of Arts in Communications from University of Pennsylvania in Philadelphia.

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