The Marketing Umbrella Podcast

094: Scaling Through Social Media Using AI with Bilal Ararou

Sep 2, 2024

40:29

Bilal Ararou, a product designer turned entrepreneur from Morocco, shares his journey from early tech enthusiast to successful business founder. Beginning as a web developer in 2008, Bilal transitioned to product design and UX in 2009, collaborating with global clients as a freelancer. In 2016, he founded Kreatinc, a web design and development agency that has created SaaS products for industries including real estate, finance, eCommerce, and marketing. Kreatinc's work has reached millions of users and included projects for major companies like JP Morgan and Zurich. In 2022, Bilal launched Nuelink, a social media automation tool that has quickly grown to serve over 20,000 creators and businesses worldwide.

Nuelink, which has earned recognition from G2 with seasonal badges, aims to enhance social media presence for its users. The tool leverages AI to automate and optimize content sharing, addressing the needs of businesses and creators in managing their social media strategies. Bilal's entrepreneurial path has included challenges, particularly in his early agency experience where he faced setbacks due to poor delegation. He credits influential books like "The E-Myth" with helping him reshape his approach to business, emphasizing the importance of effective delegation and team empowerment in scaling operations.

Bilal's mission extends beyond his business success; he's committed to proving that global success can be achieved from Morocco and inspiring the next generation across Africa. With a background spanning web development, product design, and entrepreneurship, Bilal offers insights into the evolving landscape of digital business and marketing. His ultimate goal is ambitious: to build Morocco's first unicorn company. Through his work with Kreatinc and Nuelink, Bilal demonstrates his belief that significant technological and business achievements can originate from anywhere, including his home country of Morocco. His story provides a practical example for entrepreneurs looking to grow and scale their businesses in the digital age.

Learn from Failures: Empower your team. Bilal's agency initially failed due to poor delegation. Trust your team with important tasks to grow.
Strong Social Media Presence: Use tools like Nuelink to boost credibility and attract talent. Consistent, quality content enhances brand image.
AI in Marketing: Automate social media with AI. Nuelink uses AI for content sharing, multilingual captions, and scheduling, saving time and optimizing management.
Act on Customer Feedback: Quickly implement user suggestions. Nuelink's rapid response to feedback gives it an edge over larger competitors.
Scale Through Automation: Focus on automating processes and prioritizing customer needs. This approach helps businesses grow efficiently.
Balance Personal and Professional: Pursue both personal and business goals. A well-rounded life can fuel entrepreneurial success.

As a closing thought, "Whether it's in business or personal life, success comes from a combination of passion, learning from failures, and being adaptable.”

Listen to the full conversation here: