Fashion People How She Spends It
Jan 31, 2025
Morgan Stewart McGraw, founder of the fashion line Renggli and former star of 'Rich Kids of Beverly Hills,' shares her insights on the evolving fashion scene in Los Angeles. She discusses the struggles luxury brands face today and why she chose to sell cashmere. Morgan reminisces about her upbringing and the allure of Hermes bags while revealing challenges of social dressing. The conversation also highlights her transition from reality TV to fashion innovation, showcasing her authentic connection to her brand and audience.
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Hermès Beginnings
- Morgan Stewart McGraw developed a passion for Hermès bags around age 25.
- Her interest was piqued by the difficulty of obtaining them and a trip to Switzerland where she acquired a brown 35 Birkin.
Maternal Influence
- Morgan Stewart McGraw's mother, who is Swiss, heavily influenced her fashion sense.
- Growing up, high-end brands like Jill Sander and Chanel were prevalent, shaping her style.
Luxury Market Dynamics
- The luxury industry relies on customers who can afford high-end goods.
- If these customers are dissatisfied, the industry faces significant problems.