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From Influencer to Authentic Brand
This chapter discusses the transition from a past venture to the creation of a personal fashion brand, 'Wrangly', rooted in family significance. It highlights the challenges within the luxury fashion industry, focusing on a desire for unique, versatile clothing that resonates with individual style. The speaker shares their journey as an influencer, reflecting on the importance of authenticity and personal connection with their audience while navigating the complexities of digital engagement.