Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie Allen, Managing Director at BARBRI International, and Silvia Van den Bruel, Marketing and BD Director at Hausfeld, to break this silence and urge organizations to acknowledge and adapt to the needs of women experiencing menopausal and perimenopausal symptoms.
Together, they introduce the
#MenopauseMatters Guide - a resource designed to educate and provide practical advice for firms to break the stigma and better support women through this significant life transition.
Lucie, Silvia and Yasmin cover:
- Lucie’s driving factors that initiated the #MenopauseMatters movement
- How Silvia got involved and the first steps to getting started
- How to gain buy-in and trust for the movement to encourage involvement
- The experiences and struggles that face women affected by menopause/ perimenopause
- An overview of The #MenopauseMatters Guide and how it has been used
- What’s next for the campaign and how folks can get involved
Passle CMO Series Podcast