Heart-Centred Business Podcast with Tash Corbin 539: The statement I don't use in my marketing (and why) - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/539
My intro today is a bit clickbaity—but for a good reason. There’s one phrase making waves in online business circles again, and it’s a phrase you won’t hear in my marketing. I think the reason why it's making a comeback is actually because of AI.
Let’s talk about why I won't use it, and unpack what makes truly consent-based, safe marketing.
What’s the Phrase I Avoid?
The phrase I’m talking about is: “If I can do it, you can too.”
At first glance, it sounds motivational. But let’s be real—I don’t know if you can. You have a different background, different strengths, different experiences than me. For me to say that what I’ve achieved is automatically available to you just because I did it? That’s coming from a place of privilege.
Let’s talk about why this kind of blanket encouragement is actually dismissive, and why it’s not something I want to use in my marketing. If we really care about intersectionality and honest business, we have to look at the realities of what contributes to “success.”
...read the full article at: tashcorbin.com/539