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Asset management involves overseeing a real estate investment as a whole, distinguishing it from property management, which focuses on tenant needs and property upkeep. The asset manager is responsible for implementing the business strategy, addressing investors' inquiries, and adjusting strategies based on market conditions. By managing the investment from a macro perspective, an asset manager ensures that all team members, including property managers and contractors, are aligned to achieve the best financial results. This holistic view allows asset managers to focus on maximizing returns and long-term value rather than just day-to-day property management tasks.