Private Equity Podcast: Karma School of Business Private Equity Spotlight: Building Marketing Excellence with Lisa Ames
17 snips
Feb 5, 2025 Lisa Ames, a marketing operating executive at Norwest Venture Partners, shares her unconventional journey into private equity, shaped by her SaaS expertise. She emphasizes the significance of trust in leadership and the idea of a 'business therapist' for navigating challenges. The discussion covers key traits of high-performing businesses, effective Ideal Customer Profiles, and the synergy between sales and marketing. Lisa also offers timeless advice on networking, stressing the power of authentic connections in transforming careers and driving growth.
AI Snips
Chapters
Transcript
Episode notes
Unexpected Path to Private Equity
- Lisa Ames's path to private equity was unexpected, starting with an invitation from Norwest to build their operating partner program.
- Her background in B2B SaaS companies, particularly in demand generation and operations, aligned with Norwest's investment focus.
The Business Therapist
- Building trust is crucial for operating executives, who act as "business therapists" for portfolio company leaders.
- Leaders often confide in Lisa due to her unique perspective and the trust she builds.
Ruthless Prioritization
- Ruthlessly prioritize tasks and resources, especially in marketing, where it is common to have many ideas and limited capacity to execute.
- Focus on mastering one area before expanding to other areas or segments to avoid spreading yourself too thin across too many priorities.