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Private Equity Podcast: Karma School of Business
Private Equity Spotlight: Building Marketing Excellence with Lisa Ames
Feb 5, 2025
Lisa Ames, a marketing operating executive at Norwest Venture Partners, shares her unconventional journey into private equity, shaped by her SaaS expertise. She emphasizes the significance of trust in leadership and the idea of a 'business therapist' for navigating challenges. The discussion covers key traits of high-performing businesses, effective Ideal Customer Profiles, and the synergy between sales and marketing. Lisa also offers timeless advice on networking, stressing the power of authentic connections in transforming careers and driving growth.
52:20
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Quick takeaways
- Lisa Ames discusses her role as a 'business therapist' in private equity, emphasizing the significance of trust for effective leadership and problem-solving.
- Ames highlights the importance of ruthless prioritization in marketing strategies, advocating for tailored approaches to ideal customer profiles for sustainable growth.
Deep dives
Lisa Ames’ Unexpected Journey into Private Equity
Lisa Ames, an operating executive at Norwest, shares her unexpected entry into the private equity industry, which began during the pandemic when she was recruited to help build an operating partner program at Norwest. With a background in B2B SaaS firms, including roles at Lucidworks and Demandbase, her expertise became attractive to Norwest due to its focus on software, healthcare, and consumer investments. Ames emphasizes the importance of hands-on collaboration with portfolio companies, providing both strategic advice and operational support to help founders build their organizations for future growth. She designed her mission to assist companies at all stages, from launching to announcing funding, while actively participating in operational execution alongside founders and CEOs.
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