What makes B corps different from just any other company out there is they're thinking about how they generate that profit, and they're trying to do it in a way that is having a positive impact in the world." - Carolina Miranda In this episode, the host, Ana Melikian, delves into the world of B Corp Certification with Carolina Miranda, the founder  of Cultivating Capital that works with small businesses to implement sustainable business practices. Together, they unpack the significance and impact of B Corps on society and the business world. The conversation emphasizes the growing consumer awareness and the power of purchasing decisions in supporting B Corps. Ana notes how consumers, herself included, now actively look for the B Corp label when making choices about what to buy, from coffee to clothing. Carolina explains that companies of various sizes, including small and micro-businesses, can achieve B Corp status, debunking the myth that it's only for large corporations. They also delve into the "We The Change" group, noting its mission of inclusivity, collaboration, and systemic impact, highlighting inspiring stories from within the community. Ana reflects on her personal journey towards becoming B Corp certified, recounting experiences that underscored the importance and impact of joining this supportive community. Let's dive in! This week on the MINDSET ZONE: 00:00 Introduction to the Mindset Zone 00:52 Celebrating B Corp Certification 01:54 Interview with Carolina Miranda 02:39 Understanding B Corps 04:34 The B Impact Assessment 05:42 The Importance of Profit and Values 07:17 Recruitment and Retention Advantages 10:42 Global Growth of B Corps 13:43 Supporting B Corps as Consumers 18:15 We The Change: B Corp Women CEOs 27:57 Personal and Business Transformation 30:18 Conclusion and Resources Guest Carolina Miranda is the founder and CEO of Cultivating Capital, a Certified B Corporation that works with small businesses to implement sustainable business practices. As a B Corp consultant, Carolina has helped businesses achieve B Corp certification, increase impact and score with recertification, and develop action plans for team engagement. Before founding Cultivating Capital, Carolina served as a Green Business Consultant for the Alameda County Green Business Program for over 10 years. She is also the former Chairperson of the advisory board of the Sustainable Business Alliance of the East Bay and served as a sustainability coach for REV Sustainability. She holds a Master of Business Administration degree in Sustainable Enterprise from the Dominican University of California and a Bachelor of Arts in English and History from the College of Wooster. Resources Mentioned: B Lab Global Site WeTheChange Related Content: The Art of Supportive Confrontation with Flip Brown Antidote for Quiet Quitting with Anne-Claire Broughton Connect with Carolina Miranda: Cultivating Capital B Impact Collective Cultivating Capital on LinkedIn Carolina Miranda on LinkedIn Expand What’s Possible