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Is binge drinking over in the UK?

Jul 22, 2025
Explore the changing landscape of drinking habits among young people in the UK. A notable shift shows nearly a third of 16 to 24-year-olds now abstain from alcohol entirely. Factors like rising costs and social media influence play significant roles in this trend. Additionally, the non-alcoholic beverage market has skyrocketed, indicating a cultural shift towards sobriety. With increasing numbers of alcohol-free pub and restaurant visits, could binge drinking be fading into the past?
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INSIGHT

Rising Sobriety in UK Youth

  • Nearly a third of UK's 16 to 24-year-olds are now teetotal and many social outings are alcohol-free.
  • The non-alcoholic market grew 506% since 2015, showing sobriety as a rising trend.
INSIGHT

Cultural Shift from Drunkenness to Wellness

  • Popular culture shifted from glamorizing drunkenness in the 90s and 2000s to promoting wellness and sobriety today.
  • Reality shows now restrict alcohol and celebrities openly endorse sobriety.
INSIGHT

Youth Drinking Decline Drivers

  • Younger people drink less due to cost, dislike of hangovers, and preference for online life.
  • Social media also deters public drunkenness for fear of permanent online embarrassment.
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