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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Is Elon Destroying X on Purpose? (404)
Dec 1, 2023
Elon Musk's remarks hint at a strategy to lower a company's valuation for a cheap buyback. The rise of AI-generated content raises concerns for Google. Creators should protect their digital likeness. Weibo implements verified identities, raising questions about anonymity. Google's agreement with Canadian government has implications for news publishers. Brief mention of UCLA quarterback injury and Cowboys' performance.
01:09:04
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Quick takeaways
- Elon Musk may be deliberately lowering X's valuation to repurchase the company at a lower price.
- The rise of synthetic content raises concerns about the control of personal likeness in the age of AI.
Deep dives
Elon Musk tells advertisers to go F themselves after endorsement backlash
In response to advertiser pauses on X after his endorsement of an anti-Semitic conspiracy theory, Elon Musk tells advertisers to go F themselves during an interview at the Deal Book conference. Musk's comments indicate his deliberate effort to reduce the value of X and potentially buy back the debt holders. Meanwhile, the rise of synthetic content raises concerns about the control of personal likeness in the age of AI. Metaphysics, a generative AI firm, offers a solution by helping talent secure personal data files to copyright their likeness and license it to third parties. This move towards data ownership is becoming increasingly important as AI-generated content gains prevalence.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode