I Love Marketing The One With More Cheese and Less Whiskers - I Love Marketing With Joe Polish And Dean Jackson - Episode #24
Jun 26, 2011
Discover how gratitude and food choices can influence marketing strategies! Dive into the clever analogy of 'cheese' and 'cats' to understand core motivations. Explore the dynamics of spending in business, emphasizing the need for clear value demonstration. Join a lighthearted pizza challenge to connect with listeners and ignite discussions. Learn the importance of empathy in business and how well-positioned messages can attract prospects. Tune in for insights that could transform your marketing approach!
AI Snips
Chapters
Transcript
Episode notes
Mouse Analogy for Prospects
- People, like mice, are driven by two prime directives: seek pleasure and avoid pain.
- Understanding what your prospect perceives as 'cheese' and 'cats' shapes how you market to them.
Email Campaign Turnaround
- An email campaign to restaurants got zero clicks when focused on selling postcards.
- Changing to a simple question about birthday parties sparked hundreds of valuable responses.
Money In vs Money Out Mindset
- Every employee can bring money into a business, but spending it requires more approvals.
- Focus marketing on the prospect's gain to engage frontline decision makers effectively.