AI Knowhow What is an Account-Based Enterprise?
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Dec 8, 2025 Discover why client-centricity could be a hindrance in today’s business landscape. The conversation unveils the concept of the account-based enterprise, emphasizing proactive relationship intelligence over outdated CRM practices. Hear about Meta's controversial approach linking employee performance to AI, and the risks it poses to human creativity. Learn how to spot churn risks through strong ground-team relationships, and explore strategies for holistic systems that drive account health and sustainable growth.
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Client-First vs. Commercial Health
- Client-first thinking often ignores the commercial health of the relationship.
- An account-based enterprise balances client value with sustainable mutual economic benefit.
Seeing The Whole Client Matters
- You can't be truly account-based without seeing the whole client across functions.
- Architecture and systems, not just intent, make an account-based enterprise possible.
Rebuild Your Operating System
- Rethink principles, processes, technology, and measures together when shifting to account-based.
- Align departmental KPIs to the account-level outcomes, not isolated function metrics.